Hi! I'm Susan. I'm 42, a mom, and just generally the wearer of many hats. About 10 years ago, after countless bad purchases and a whole lot of frustration, I stumbled upon a color that helped bring out my natural beauty.

But I wasn't going to wait for serendipity to strike again. I was sure there must be some way to more systematically identify what other colors might be flattering on me.

On my way to finding an answer, I became a certified personal stylist and color strategist. The latter, in particular, provided the insights necessary for the idea fairy to pay me a visit, which resulted in this guide.

 My goal through Style for Substance is to create services that provide real value by rethinking current offerings. Style for Substance services prioritize quality, integrity, and convenience—all wrapped in a friendly and approachable bow. In the end, I wanted style advice that put me, as the customer, first. And I couldn't find it. So I built it. For us.